BetOnline is one of the oldest sports betting websites in the industry, having been created in the early 1990s. The online betting juggernaut was one of the first of many sportsbooks to adopt the low juice and high bonus approach. However, by 2002 BetOnline had run out of money with this approach and was consequently rescued from bankruptcy by a group called BestLineSports. Yet it should be noted, that while the two companies merged, the new owners felt it would attract more customers if they continued to use the BetOnline name for their brand.
Since the merger, the new owners of BetOnline basically altered the old approach from a low juice high bonus system, to a high bonus and free play system. In essence, BetOnline works on a point system, in which every time you make a deposit you get a point. A thousand points gets you $25 of free play. It's a nice prize for the loyal customer base that has stayed with BetOnline for the majority of its tenure in the industry.
BetOnline is also one of many of the top tier sportsbooks which provides the customer with the opportunity to bet as much as they like. The new found stability as a result of the merger with BestLineSports earlier in the decade, has allowed BetOnline to work with a giant cross section of new bettors wanting to get their feet wet, and more experienced bettors looking to risk a lot of money. What's more, old school bettors who got the industry started absolutely loves BetOnline, because they can call in their bets.
The best part about BetOnline in our opinion is the section on their website called The Edge. This area is basically a handicapping forum, in which experts from around the industry write columns on individual games and inform breeders cup betting fans which team is better to pick on this specific day.
